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Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform, by Song, Aimee
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Review
“Aimee’s Instagram is impeccable and has made her a star; now she’s taking it to the next level by giving us all of her secrets in one book.” (Garance Doré, author of New York Times bestseller Love Style Life)“Engaging, informative, practical, and fun, this book is a must for any millennial hoping to take the digital world by storm.” (Diane von Furstenberg, designer) “Aimee has an incredible ability to capture simple, everyday moments and vault them to next-level chic. It’s amazing that we now have a guide to her filter-genius ways. #goals.” (Shay Mitchell, actress, Pretty Little Liars)"This beautiful book is a must-buy if you’re interested in optimizing your content, no matter if you’re just starting out or already have countless followers. Aimee does an incredible job of pulling back the curtain on how to build a top Instagram brand, and this engaging, practical guide will help take your imagery, strategy, and skills to the next level.” (Hillary Kerr and Katherine Power, founders of Clique Media Group (Who What Wear)) “An absolutely brilliant read and a smart analysis of the dynamics behind the crazy world of Instagram. Aimee will help you make your IG account fabulous while staying true to yourself.” (Chiara Ferragni, fashion influencer, creative director of CF, and model)“Finally! Aimee has written the first book to open doors on Instagram, and has given us all the opportunity to tap into her wildly creative techniques for taking incredible photos and curating a beautiful life.” (Rebecca Minkoff, designer)“I have always admired Aimee’s style, and this book is such a beautiful reflection of who she is, perfect for anyone looking for inspiration.” (Amanda Steele, actress, model, and Influencer)"In the digital age, everyone is a photographer, but Aimee Song stands out for her unique eye and the genuine glimpses into her life. Her practical tips on building the ultimate Instagram feed will be helpful to newbies and experts alike." (Imran Amed, Founder of The Business of Fashion)
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About the Author
Aimee Song is the blogger behind Song of Style, a popular fashion and interior design blog. With over three million Instagram followers and four million monthly views to the website, she’s been featured on the Forbes 30 Under 30 list and has collaborated with luxury and commercial brands including Michael Kors, Diane von Furstenberg, Tiffany & Co., Elle Magazine, Maybelline, L’Oréal, Roxy, Seven For All Mankind, Gucci, Valentino, Macy’s, Bloomingdale’s, Express, Nine West, TopShop, Levi’s, Chloé, Marc Jacobs, Gap, eBay, Dolce & Gabbana, CoverGirl, and more. Aimee also runs an interior design business, Song of Style Design, and frequently appears on national television spots for CoverGirl, E!, MTV, and more. She lives in Los Angeles.
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Product details
Paperback: 208 pages
Publisher: Harry N. Abrams (September 20, 2016)
Language: English
ISBN-10: 9781419722158
ISBN-13: 978-1419722158
ASIN: 1419722158
Product Dimensions:
8 x 0.5 x 8.1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
104 customer reviews
Amazon Best Sellers Rank:
#52,981 in Books (See Top 100 in Books)
I'm a small business owner that's looking to grow my business using Instagram so when I bought this book I was hoping to get a handbook of tips and tricks on how to do that. This book does none of that. Instead it offers flippant advice like "when you take a picture, be sure to follow the lines of where the eye is going to get a great shot". That's it. No explanation of what "the lines" are. No explanation for why that's important. And then the author follows it up with a few pictures from her Instagram account (including a shot of herself with Pharrell) - not sure what that had to do with "following the lines ". In the end, it seemed more like an omage to herself and her best Instagram photos than a "how to grow on Instagram book". It would've at least been tolerable had she shared her personal stories about her struggles and successes with Instagram, but she doesn't do that either. There's a lot of "be your best", "take great pictures", "love what you do" type speak. As for personal experiences (i.e.when she's not bragging about a time when some fashion designer paid her way to some elusive island vacation so she could post it on her Instagram account) all you'll get is an "oh, but don't do that, I did it once and it was horrible. " My last beef with this book, and admittedly it is a nitpick, is her use of text language and hashtags in the actual text. At one point she actually says "document your life in a way that makes you proud (#word)." Really? Why the hashtag? Maybe I'm too old to get it- who knows- but the only thing I got from this book was annoyed.
I love Aimee. I have been following her for YEARS and was so excited when she released this book. However, I do have to agree with some of the reviews here. The book was marketed as a "how to" guide on building your brand but lacks substance on the matter itself. The book is an easy read with a little bit of a "how to" aspect. The main topic of Instagram and the photography skills and tips is nothing groundbreaking. I found myself reading tips that were redundant throughout and pretty standard for anyone who has ever used the app. My main issue with the book, however, was the language. It did not feel authentic to her and it was quite cheesy, almost cringeworthy. The book lacked her "voice" and I had a hard time finding the tips genuine to her and her brand.If you're new to social media, I can see how this could be helpful but you can honestly google everything in here and get better insights. There are countless Youtube videos on this precise topic that offer better examples. Needless to say, I was sadly disappointed with this book. Perhaps it was just too overhyped? I'll continue to admire her work online, but this was a flop for me.
Do not buy this book unless you have no idea what instagram is or how it works. If you actually have Instagram and have been posting on it, this book will be of no use to you. I was deeply disappointed by this book. I expected much more information on how to gain followers, more information on editing pics, just more depth. This was a brilliant way for Song to make money. But it really isn't useful to those trying to build a business or following. Use the internet and find more useful tips for free.
Easy to read and Aimee is a darling even in this book but majority of the info is already known or easily available on the internet
Honestly, was pretty surprised I ended up enjoying this book.Though the first few pages were kind of pointless (if you already know Instagram and its lingo) she does offer a lot of great feedback in terms of angles and goals. The author really has thought thoroughly through the Instagram product and it makes sense why she is so successful. Wishing the author the best of luck and hope she enjoys the fruits of her efforts.I even recommended the book to a few friends who don't really use Instagram but would like to get started on it. This was a quick crash course for them. Happy to share :)
Aimee Song, thank you for putting this book together! It's an easy read and makes expanding your brand much easier with a quick page-by-page guidebook to elevating your Social Media platform! Go for it!! Dive in.
I bought this because i am taking photography classes and having already been a follower of song of style on instagram I wanted to get into her mind a little. This book is essential to anyone wanting to polish their social media presence, or to just learn to take better photos on your phone. As always Aimee Song nailed it! 😘
Wanted to read something about Instagram and this was one of the few books that were for individuals and not businesses. Useful stuff, but for some reason written solely for women. Still, useful primer. Seriously lightweight, but I guess it might go with the medium. I wonder if there are some more serious books about Instagram yet?
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